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Search Engine Optimization

SEO is a combination of keyword research, programming, content creation, and link building. The right mix of each can provide results that last.

Search Engine Optimization (SEO) and Internet Marketing San Antonio

So, what is the seo process? In the initial meeting with you we’ll talk about your current marketing strategies and future company goals. These are important in the overall marketing of the site. Upon determining marketing direction we’ll discuss marketing options based on your needs. Because we deal with so many small businesses we have many creative financial arrangements available, plus we’ll start out with the marketing plan that’s right for you and your business. In some cases you might not be ready for SEO, if this is your situation we can help you formulate the best strategy for your online marketing. Each business and organization is different.

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Keyword Strategy & Research

This is one of the most important parts of marketing your site. Many times you think keywords might be what users are searching for, but you’d be surprised what happens when you run some micro-Pay-Per-Click campaigns for marketing research or use many of the online tools available. Oftentimes we find niche-oriented terms that begin to drive traffic to the site, these help to pull up the broader terms you may be shooting for. Those niche terms can be real moneymakers. We also look at the competition with a number of keyword grabbing tools.
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Programming and Content Optimization

Your site is checked for quality programming to determine if it is search engine friendly and your content is revised to discover how if it can be optimized. In general Sites are optimized on a page per page basis. In reality you don’t optimize a site, you optimize a page on the site and in truth the content on that page. Content is still king on the internet.

Backlinks and Promotion Strategy

Depending on the type of business or organization you are promoting we’ll take a look at the various options available for the promotion of your site online. You need links into your site from reputable directories and sites. We’ll do the research for you and build a relationship with many of these sites and businesses across the internet. There may be some directories we’ll recommend you join, they may charge a small annual fee, but they will get you business. We’ll also take a look at videos, blogs, and social networking sites to see if you can benefit from these avenues.

On the surface things seem quite simple, but SEO is a balancing act. All the search engines have different algorithms and subtle differences can affect your ranking. You must understand your rankings will fluctuate. It is our responsibility to figure out what is happening and fix that fluctuation to get your ranking increasing again.

Get started today by requesting a SEO consultation. You can also call 210.748.6128 for an appointment.

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